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ADMS 4235 Deliverable 2: Exploration
Course
ADMS 4235 – New Product Management
Instructor
Pilar Carbonell Foulquie
Date
November 4th, 2025
Analyzing the resale economy through Gen Z fashion behavior.
This immersion project explores the evolving landscape of sustainable fashion. By investigating the digital first habits of Gen Z consumers, the study uncovers critical insights into market motivations, social media influence, and the strategic opportunities for second hand product management.
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