Good Natured Products Inc. – Marketing Plan Overview

Here is a short overview of our ADMS 4215 marketing plan for Good Natured Products Inc., followed by a link to the full assignment document.

Executive Summary

Company: Canadian producer of 100% plant-based, compostable food packaging.
Problem: Revenue has declined despite strong bioplastics market growth and intense price pressure from cheaper alternatives.
Opportunity: Rising demand for eco-friendly packaging and QR enabled, data-driven marketing tools.
Target: Mid-size, eco-conscious restaurant and bakery chains that value sustainability and reliable supply.
Strategy: Offer compostable “smart packaging” with QR codes plus a subscription delivery model to add marketing value and improve logistics.